Product sales , customer LTV

This dashboard provides insights into customer purchase behavior, focusing on the top-selling products, sales distribution, and purchase frequency.

Key Metrics :

Product Sales: Shows the top-selling products and their corresponding sales quantities.

Sales Distribution: Indicates the distribution of sales amounts within specific price bands.
Purchase Frequency: Reveals the number of times customers have purchased products.

How to Use:

Identify Top-Selling Products: Determine the most popular products based on sales volume.I
Analyze Sales Distribution: Understand the price sensitivity of your customers and identify optimal pricing strategies.
Evaluate Purchase Frequency: Assess customer loyalty and identify opportunities for repeat purchases.

Optimize Product Offerings: Focus on promoting and restocking top-selling products to meet customer demand.
Adjust Pricing Strategies: Consider adjusting prices based on sales distribution to maximize revenue.
Implement Loyalty Programs: Encourage repeat purchases by offering loyalty programs or discounts.
Cross-Selling and Up-Selling: Identify opportunities to cross-sell or up-sell complementary products to increase average order value.
Analyze Customer Segmentation: Segment customers based on purchase behavior to tailor marketing efforts and product recommendations.

Additional Considerations :

Seasonality: Consider seasonal factors that may influence sales patterns.
Product Life Cycle: Evaluate the stage of the product life cycle for each product and adjust marketing strategies accordingly.
Customer Feedback: Gather customer feedback to understand their preferences and identify areas for improvement.

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