Source of leads
This section of the dashboard provides insights into the primary sources driving traffic to the top of the sales funnel, enabling users to analyze how different lead sources contribute to overall performance.
How to Use:
Organic vs. Paid Leads: The comparison between organic and paid lead generation helps assess the effectiveness of both strategies. A higher proportion of organic traffic suggests successful SEO and content strategies, while paid traffic can indicate how well your advertising campaigns are performing.
Top 10 Lead Sources: This chart highlights the most significant traffic sources. Analyzing these key sources helps in identifying which channels bring the most visitors, guiding decisions on where to focus marketing efforts for maximum impact.
Referrer Sources for Earned Traffic: This breakdown of earned traffic referrers helps identify external websites or platforms that drive traffic to your site organically. By understanding which sites or influencers are directing visitors, you can further build partnerships or create more content aligned with those referral sources.
This section allows users to evaluate the distribution of their lead sources and optimize marketing strategies by focusing on the most effective channels.